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Enrichment of data
Standardise, update and complete your database
Does your database or client file need to be reviewed?
Standardise, update and enrich it!
Enjoy the benefits of your database enriched by OptinCollect.
- 01Standardise your database.
- 02Update your database.
- 03Complete your database.
What does the Enrichment of your database or client file involve?
The enrichment of your database or client file involves:
• Standardising and formatting the information contained in your database.
• Updating the information contained in your database.
• Completing the information contained in your database with missing information.
Why enrich your database or your client file?
Plus a database includes relevant information of quality about your clients and/or prospects, and you can also optimise the targeting of your marketing and commercial activities by analysing the needs of your clients and/or prospects in order to communicate effectively with them and increase your sales.
OptinCollect standardises the information:
- • The email.
- • The title.
- • The last name.
- • The first name.
- • The date of birth.
- • The postal address.
- • The post code.
- • The town.
- • The telephone number.
Standardise your postal data in accordance with the RNVP standard.
OptinCollect standardises the postal data in your database in accordance with the RNVP standard. OptinCollect restructures the different lines of the block address in the right order, i.e. recipient, house/street number, street, PO Box, post code and district. The standardisation includes validation of this information. That is to say, the control of their existence and failing that, their correction.
The RNVP standardisation limits NFTAs drastically.
What data can OptinCollect add or update in your database and/or client file?
OptinCollect can standardise, update, complete and add the following information in your database and/or client file:
- • The email.
- • The title.
- • The last name.
- • The first name.
- • The date of birth.
- • The postal address.
- • The post code.
- • The town.
- • The telephone number.
- • The appetites and/or purchase intentions: Does the individual in the database have an appetite for a certain type of commercial offer (e.g. insurance, travel, etc.) or is he or she planning to realise a future purchase (e.g. change of car, work, etc.)?
- • The email activity of the individual: Has the individual in the database opened and/or clicked on an email within the last 30 days?
What is crucial is not to possess a mass of important information, but up-to-date information!
OptinCollect will update and refresh the information in your database by cross-referencing it with the up-to-date information that OptinCollect has in its mega database. The information in your database will thus be updated and refreshed.
OptinCollect updates more than 3 million profiles per month.
By entrusting the enrichment of your databsse to OptinCollect, you are guaranteed:
- Optimising the targeting of your commercial and marketing activities.
- Updating the information on your database.
- Standardising and correcting the information on your database.
